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corporate design grossmann & berger
retread into the modern
Grossmann & Berger has been a leading real estate service provider in northern Germany for over 85 years. The company has been active in the commercial and residential real estate market for decades.
In close cooperation with the management, a complete revision of the corporate identity and corporate design was developed—the new Grossmann & Berger CI.
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With over 85 years of experience in the commercial and residential real estate market, Grossmann & Berger is one of the leading real estate service providers in northern Germany. We were engaged to develop the new brand design for Grossmann & Berger.
The brand attributes are reflected in the visual language and tonality of the individual advertising materials. The new brand demonstrates that Grossmann & Berger is not the "yellow giant," but rather has the knowledge of a giant, without losing its proximity to people and location.
In several workshops, we then redefined the components of the brand steering wheel, including objectives and mission, benefit and reason why, tonality, and brand image.
Based on this foundation, we proceeded to refine the entire corporate design, including imagery for comprehensive communication.
a selection of media:
