Space concept

As wild as Moods is, it was important that the overall stand design meet cost and functionality requirements. As a result, the stand is pragmatic and follows clear organizational principles.

The stand is a system stand. This means that no structural elements need to be specially built. Instead, we rent the relevant components for the duration of the trade show and "dress" them according to the design. A decision made not only for cost reasons, but also for reasons of sustainability, as all system elements are reused.

Level 0 Marketplace

The marketplace is marked at the front by the HI counter with hotel desk.

This is the central point of contact on the stand. It is followed by a counter for the Silver Partners, the Elbphilharmonie area, the Cultural Partners counter with its own reception, and another area for the Silver Partners. The zone is designed to be permeable and oriented towards the arena. The Gold Partners and three booths with a table and four seats as well as space for a "ski" model are grouped under the two flanks of the stage construction. The lounges of the partners AROSA, STAGE and AIRPORT Hamburg are located to the left and right of the bar at the rear of the arena. The Lounge Partners (Platinum) can be found in either the Gold or Silver area. The staircases to Level 1 are located in the 'dead' corners and are each equipped with an access control counter. Between the left staircase and the Arosa Lounge, a corridor with a swinging door leads to the back office and kitchen area.

The large format LED or seamless media wall is located above the bar (with storage/kitchen).

Floor 1

The large ZEIT and AIDA lounges are prominently located on either side of the upper level. There are also two lounges that are currently unoccupied, a divisible seminar room with 20 seats and a bar with storage. The technical room with two seats is also located on the upper floor, as it offers a clear view of the action.

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