Transforming data into engagement!

For Startup City Hamburg, we developed an interactive touch table that translates complex information into an intuitive and engaging user experience. It was created for events and trade fairs, and it helps founders, entrepreneurs, and innovators quickly find the content that's most relevant to their needs.

The challenge was to organize a wide range of topics — from funding and financing to coworking, jobs, and professional networks — in a way that feels clear, accessible, and motivating. We came up with a solution that combines orientation, participation, and brand experience into one digital interface.

The app is built on two levels. A bento-style tile interface gives you a clear overview of the main topics and lets you access more in-depth content directly. At the same time, a swipe-based interaction logic creates a more personalized journey, guiding users through relevant themes based on their interests and profile.

To make things even more convenient, you can access selected content via QR codes and transfer it directly to your mobile device. Also, users can get customized info and contacts by email, which turns the installation from a basic info tool into a useful interface for connection and follow-up.

It's fully integrated into the Startup City Hamburg corporate design, so it creates a consistent and recognizable brand experience. It makes information easy to navigate and personally relevant. The end result is a digital application that not only communicates content, but also actively supports interaction, orientation, and engagement.