activate audio!
brand and logo design gknm
the smart mobility concept of the hafencity
HafenCity offers many different ways of getting from A to B. The aim is for most people to get from A to B by public transport, bicycle or on foot.
HafenCity's smart mobility concept aims to significantly reduce motorized private transport.
For the concept to work, the institutional framework must also be right. For this reason, HafenCity Hamburg GmbH and the property buyers have set up a joint legal entity to implement the mobility concept.
Its name is "Gesellschaft zur Koordination nachhaltiger Mobilität mbH" (GKNM).
We have given the whole thing a design and a form.
activate audio!
We decided to keep the corporate design in the HafenCity color scheme, but to use a new, softer and even more appealing typeface. Cera Round combines simple elegance with a certain warmth.
Our goal is to use the design as universally as possible - from charging stations to business cards.
