Digital Storytelling for an Innovation Site

For the Innovationspark Altona page by Hamburg Business, we came up with the concept, content structure, and media assets to present one of Hamburg's key innovation locations in a clear, engaging, and future-oriented way.

The page talks about Innovationspark Altona as part of Science City Hamburg Bahrenfeld and highlights its role as a growing ecosystem for research-driven companies, startups, and institutions in fields such as life sciences, nano and laser technologies, material sciences, and quantum technologies.

We focused on creating a structured digital experience that combines strategic location information with strong visual storytelling. We organized key facts, available development areas, anchor institutions, industry focus areas, maps, quotes, interviews, and 360° panoramas into a coherent page flow that supports both information and engagement.

A key part of the media concept was to integrate interview content. Beilquadrat did the interviews, and Spannweite handled the filming. All of these things helped make the innovation ecosystem more real and added real voices from the location and its stakeholders.

On top of coming up with the idea, design, and content, the page was also put into the Hamburg Invest/Hamburg Business system. This made sure that the final page could be added to the digital infrastructure and content environment without any problems.

The result is a digital presentation that showcases the potential of Innovationspark Altona, enhances the visibility of Hamburg's innovation landscape, and supports Hamburg Business in connecting with companies, investors, research institutions, and partners interested in the site.