Back in Cannes – Hamburg at mipim 2026
- Mar 9
- 2 min read
Updated: 6 days ago
Some projects grow with you.
The Hamburg stand at MIPIM in Cannes is one of them. We've been supporting Hamburg's trade fair presence with motion design for over ten years, and in 2026 we were once again part of the project — continuing a collaboration shaped by consistency, trust, and ongoing development.
The most recent editions are especially interesting because of the technical shift that began in 2024. Since then, we've been producing motion content with a new high-resolution setup, which allows for a significantly sharper and more immersive screen experience. This upgrade has made the project look a lot better. It has more detail, cleaner typography, stronger image depth, and a more integrated presence within the overall stand concept.
For us, this was never just a hardware update. It changed the game for how moving images could function in space. At a format like MIPIM, where architecture, branding, and communication come together in a busy and highly visual environment, screen content has to do more than just attract attention. It's got to support orientation, communicate clearly, and add to the atmosphere of the space.
That's exactly what makes this kind of work so compelling to us. Over the years, our contribution to the Hamburg stand has changed a lot, but the idea behind it has stayed the same: to create motion content that strengthens the spatial concept, communicates clearly, and adds visual rhythm without being noise.
With the move to high-resolution production in 2024 and its continuation through 2025 and 2026, this approach has become even more effective. Screens have evolved from mere display surfaces to an integral part of the brand experience and the overall space.
For us, this project is a mix of continuity and progress. It's a collaboration that's been around for over ten years, and the visual language keeps changing with it.
We're thrilled to have helped out with the Hamburg stand at MIPIM again this year.
Thanks a bunch for the awesome photos, Stefan Groenveld!
