Motion graphics for the Hamburg joint stand at Expo Real 2025

© Stefan Groenveld

For this year’s Expo Real, on design once again created video and animation content for the Hamburg joint stand by Hamburg Invest. In total, more than 200 minutes of motion graphics, video content and animated visuals were produced for over 55 partner companies.

At international trade fairs like Expo Real, strong visual communication is essential. Visitors move quickly, attention spans are short and brands need to be recognizable from a distance. This is where motion graphics make a real difference.

Animation brings movement to the booth, attracts attention from afar and helps communicate key messages within seconds. It turns screens into active storytelling spaces and makes brands, projects and locations more tangible before visitors even stop for a conversation.

The result was a comprehensive motion content package for the Hamburg joint stand, giving each participating partner company visibility while supporting a consistent and high-quality overall appearance.

https://video.wixstatic.com/video/b02034_9536228386b148d59433879017ade31f/720p/mp4/file.mp4

A big thank you to Hamburg Invest and all partner companies for their trust, collaboration and great energy.

Thanks a bunch for the awesome photos, Stefan Groenveld!