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Journal

mipim 2025: Fast Content Production for Hamburg in Cannes

  • Mar 11, 2025
  • 1 min read

Salut Cannes!



For MIPIM 2025, on design captured the energy of Hamburg's real estate community right on site — fast, flexible, and close to the action.


We used a lean setup with an iPhone, DJI equipment, and Final Cut to produce authentic video content that brought the fair's atmosphere to life, including conversations, impressions, urban development topics, and Hamburg's presence in Cannes.


At events like MIPIM, communication needs to move quickly. With mobile content production, you can react in real time, share relevant moments, and keep brands visible throughout the fair.


Sometimes, a compact setup, a clear eye, and the right timing are all you need to tell a strong story.


Merci, Cannes.

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